Pilates on the Bay: From 9-Second Lag to 2-Second Lead
How a website rebuild and a dedicated landing page increased intro offer conversions by 300%.
THE CHALLENGE
A Website That Was a Barrier, Not a Gateway
The studio's old website was slow, difficult to navigate on mobile, and had a confusing booking process. Potential clients were dropping off before they could even find the timetable or the intro offer, costing the business valuable new leads every single day.
Key Pain Points
- Website took 9+ seconds to load, especially on mobile.
- High bounce rate of over 80%.
- Introductory offer was hard to find and purchase.
- No clear call-to-action on the homepage.
- Mobile user experience was frustrating and led to complaints.
THE SOLUTION
Conversion-Focused Digital Overhaul
We executed a complete website rebuild from the ground up, focusing on three core pillars: raw speed, a flawless mobile-first experience, and a high-converting, dedicated landing page for their Introductory Offer to streamline the path from visitor to new client.
Audit & Architecture
1 WeekAnalyzed the old site's performance bottlenecks and user journey drop-off points. We designed a new, simplified sitemap and user flow focused on conversion.
Development & Optimization
5 WeeksDeveloped a new, lightweight site using a modern tech stack. We built a dedicated intro offer landing page with clear value propositions, social proof, and a simple one-click purchase process.
Testing & Launch
2 WeeksConducted rigorous cross-browser and device testing, optimized all images and scripts for speed, and deployed the new site with zero downtime.
Technologies & Tools Used
IMPLEMENTATION TIMELINE
Project Kick-off & Audit
Finalized the project plan, wireframes, and user flow based on the initial audit.
Core Development Sprint
The new website and the dedicated intro offer landing page were built and integrated with the booking system.
Optimization & Launch
Focused on speed optimization, final testing, and successfully launched the new, high-performance website.
THE RESULTS
The improvements in website performance had a direct and dramatic impact on user experience and the studio's bottom line.
Website Performance
Average Page Load Time
Bounce Rate
Mobile Performance Score
Conversion Metrics
Landing Page Conversion Rate
Monthly Intro Offer Sales (Online)
"I knew our old website was slow, but I never realized it was costing us so many clients. The new site isn't just beautiful – it's a machine. New clients sign up for our intro offer every day, seamlessly, without any help from us."
KEY LEARNINGS
Speed is Not a Feature, It's a Requirement
Every second of load time you shave off directly reduces your bounce rate and increases the chance of a conversion.
Give Your Main Offer Its Own Stage
Creating a dedicated landing page for the intro offer, free of other distractions, dramatically increased its conversion rate.
Mobile Isn't Just Important; It's Everything
Over 70% of visitors were on mobile. Designing for them first led to the biggest leap in conversions.
WHAT'S NEXT
Now that the top of the funnel is fixed, the focus shifts to optimizing the post-purchase experience.
- Implement A/B testing on the landing page headline and call-to-action.
- Develop targeted pop-ups to capture email leads from visitors who don't purchase.
- Create dedicated landing pages for other services like workshops and privates.
READY FOR YOURTRANSFORMATION?
Let's discuss how we can create similar results for your business.