Pilates on the Bay: More Engagement in Less Time
How a data-driven content strategy and AI-powered workflow increased social media leads by 200% while cutting admin time by 50%.
THE CHALLENGE
Haphazard and Time-Consuming Social Media
The studio's social media efforts were inconsistent and draining. They struggled to come up with post ideas, spent hours creating content with little engagement, and had no clear strategy to convert followers into paying clients. Their presence wasn't reflecting the quality of their in-studio experience.
Key Pain Points
- Inconsistent posting schedule.
- Hours spent daily trying to create content.
- Low engagement (likes, comments, shares).
- No measurable return on investment (ROI) from social media.
- Content didn't stand out from competitors.
THE SOLUTION
Efficient, Effective Social Media Engine
We replaced their manual process with a strategic system. This involved deep competitor research to find what works, developing a clear content strategy with defined pillars, using AI for rapid content ideation and research, and implementing automated scheduling to ensure consistency.
Strategy & Competitor Analysis
2 WeeksWe analyzed top-performing local and international fitness accounts to identify successful content formats and themes. Based on this, we developed four key content pillars: Educate, Inspire, Community, and Convert.
AI Workflow & Content Creation
4 WeeksWe created a workflow using AI to generate post ideas, research topics, and draft initial copy for each content pillar. This allowed us to batch-create a month's worth of high-quality content in just a few days.
Automation & Scheduling
6 WeeksAll created content was uploaded and scheduled via a social media management tool. We established an optimal posting schedule based on audience analytics and continuously monitored performance to refine the strategy.
Technologies & Tools Used
IMPLEMENTATION TIMELINE
Strategy Finalized
The new content strategy, pillars, and competitor benchmarks were approved.
First Content Batch Created
Using the new AI workflow, the first full month of social media content was created and approved in record time.
System Live & Optimizing
The automated posting schedule was live. We used the performance data to double down on successful formats like 'Instructor Tip Reels'.
THE RESULTS
The new social media engine not only saved time but also turned their profiles into a consistent source of new client leads.
Efficiency
Time Spent on Social Media Mgmt
Content Pieces Produced per Month
Performance & ROI
Average Post Engagement Rate
Monthly Website Clicks from Instagram
Intro Offers Sold via Social Link
"I used to dread social media. Now, it's our biggest strength. The system gives us a clear plan, the AI helps us create amazing content quickly, and for the first time, we can actually see it driving new clients to our studio."
KEY LEARNINGS
Strategy Before Tactics
Having a clear content strategy with defined pillars is more important than any single post or trend.
AI is a Co-Pilot, Not a Pilot
Use AI for ideation, research, and first drafts, but always add a human touch to ensure the content aligns with your brand's unique voice.
Batching is a Game-Changer
Dedicating one or two days a month to create all your content is far more efficient than scrambling to create something new every day.
WHAT'S NEXT
With a strong organic system, the studio is now ready to amplify its content.
- Develop a paid advertising strategy to promote top-performing organic posts.
- Launch a weekly email newsletter repurposing the best social media content.
- Experiment with short-form video on other platforms like TikTok.
READY FOR YOURTRANSFORMATION?
Let's discuss how we can create similar results for your business.